Yesterday I wrote about the importance of being intentional when it comes to finding and generating ideas. The next step for me in this broader thought experiment is to figure out a framework to source and categorize potential ideas. Based on my what I’ve read and learned from others new ideas can be evaluate from two different vectors: change and problems:
Personal Problems: Identify a problem that you have and that you think a lot of other people have.
External Problems: Identify a pain point that others have and that they are willing to pay to solve it.
Platform Shifts: What new technologies are being widely adopted today and how what new applications or business models are possible with them?
Consumer Behavior: Identify a shift in people’s preferences. What are people open to try now that they weren’t before? What do people value more? What do people prefer if given the option?
So far I think that this is a solid basic framework to identify and generate new project ideas. Now that we have the basic infrastructure in place for the top of the funnel we need to do two things. First, is that we need to use this framework and generate a lot of ideas. Second, we need to get better at vetting and validating this ideas. Quickly being able to identify whether people are interested in your product or service will be a necessary skill if we want to build a scalable business.
I have already started executing on these ideas and will periodically write up on how we’re doing. These parameters might or might not be the ones necessary to come up with solid ideas but I believe that they are a good start and if anything we will have to tweak them along the way. Or maybe I will have to throw away these whole framework. Let’s see…