Step by Step, Ferociously

Note to future self…

“Gradatim Ferociter” is Latin for “Step by Step, Ferociously” and it’s also Blue Origin‘s motto. It really resonates because it highlights this ethos of going through life with conviction. It encapsulates the importance of being calculating (step by step) while recognizing the importance of being bold.

I think that this motto also goes along with this notion that on the long-term consistency is the single biggest contributor to success. Showing up every single day and putting in the hours is the single most important again the defining factor in terms of whether you become successful or not.


I feel that we need a little bit more intensity in the way we conduct things and feel more “hungry”. I don’t think we’re working hard enough or long enough hours. I also think we can do a lot better in terms of being more aggressive across the board (i.e. product, execution speed, sales tactics, etc.). Hopefully writing these words helps me internalize this and push harder.

That’s it. Now back to work…