Startup Ideas vs. Arguments

Note to future self…

Some people argue that ideas are everything. Some people say that’s all about execution. I want to take a second to argue that startups ideas are indeed very important because they establish the foundation for a company. I would also argue that the startup ideas that matter are not just a simple one-liner.

Startup Argument

Argument (n): a reason or set of reasons given with the aim of persuading others that an action or idea is right or wrong.

A good startup idea is more like an argument where you present your initial one-liner and then you back it up with sub-points and/or evidence to make your case. This is how I think about a good startup argument:

  1. Initial Argument (one liner – classic idea) + → Distribution: understanding how to acquire users at scale is vital for any product to grow. → Monetization: understanding how to monetize a product will make it viable. → Timing: although not always easy to answer understanding the factors that answer the question why now? → Insight: if not contained in one of the points above.

I am sure that there are more but I feel that this is a good start for thinking about startup arguments. The goal is that if you can make a good argument for startup then you will be able to stress test your assumption and see if you’re right before you invest a lot of time and effort into your idea. In other words, stress testing an argument for a startup can help you build conviction on your own idea.

If you stress test your idea and can’t find any issues with your startup argument, then that means that you have a great kernel from which to grow your company.


I will keep refining this framework but for now I will start implementing in my own life and see how it goes. That’s it.

Now back to work…