Simple Ideas

Note to future self…

Simple ideas are extremely powerful. By simple I mean that they’re conveyed so clearly that after hearing it once I can tell the idea back to someone else in a coherent way. Simple ideas are in a way simple stories packaged nicely in a small box. As with any great story it’s up to the audience to interpret an idea but the raw ingredients for a good story are already in there.

Simple ideas are powerful because they’re familiar but they also challenge our world view.

Simple ideas can help us build momentum. Repeating a short sound bite day by day becomes a rallying cry overnight.

Simple ideas are powerful.

Now back to work…