Note to future self…

The world is full of secrets. If we can find and act on those secrets, then great things can happen(:

Here’s a quick framework I’ve found to think about secrets in the context of startups:

  1. The Secret. What’s the new secret about the world?
  2. How was the secret earned (unique experience, deep expertise, trial and error, personal situation)?
  3. Is the secret surprising in the moment and obvious in hindsight??

A secret is essentially a hypothesis of how the world works that might go against the general consensus (however you choose to define that).

Takeaway: What is our secret at Index?

There will be a category leader in the enterprise search market that will look a lot like a playful version of Google that can be used a lot by small and large teams.

That’s it. Now back to work…