Pivoting Away vs. Pivoting To

Today I was listening to a podcast with Ben Horowitz from a16z and at one point he mentioned something that really resonated with me. I am paraphrasing here but he said something along the lines of:

You tend to pivot away from something that’s a certain death more than into something that you feel very confident about.

Based on my own short-lived experience I completely agree. I feel that when you pivot in startups but also in life in general you do so more to avoid a disaster rather than move into something that you’re more confident about. In this case, I am sure that Ben refers to pivoting as a solution to a tremendous problem not as an excuse for quitting something that’s hard. I am saying that because I feel that many startups and individuals pivot away from projects/markets because they are really hard. That’s not what is being discussed here.

Now that that is out of the way I think it’s an interesting thought because it speaks to the uncertainty that founders face when it comes to building their companies.