A framework for generating ideas
- What is the idea? (What do you want to solve?)
- What is the problem? (What’s the pain point that you will solve? Is it an unmet need?)
- What is the insight? (What do you know that others don’t? Why solve this now?)
- What is the vision? (When we make it what will the world look like?)
- What is the mission? (What do we want to accomplish and by when?)
Where do good ideas come from?
- Fundamental Human Needs – Great consumer products solve issues for people across cultures and time periods. Solutions to these core problems can take many different forms but they all fundamentally address an issue that is shared by a lot of people.
- Disruption-ready Segments – Great consumer products tend to take advantage of a key platform shift, change in consumer behavior or a combination to solve a problem in an area ready for disruption.
“*The way to get startup ideas is not to try to think of startup ideas. It’s to look for problems, preferably problems you have yourself.
The very best startup ideas tend to have three things in common: they’re something the founders themselves want, that they themselves can build, and that few others realize are worth doing. Microsoft, Apple, Yahoo, Google, and Facebook all began this way.” – Paul Graham*