Experimentation is the key to breaking Inertia

For a really long time now I’ve been trying to film videos. I ❤️ the idea of crafting stories and helping people through such a powerful medium that has changed the way I see life and conduct myself (No hype here). However, for years I haven’t been able to actually do it. This week I had a tremendous breakthrough that might allow me to finally do what I’ve been longing to do for so long.

The Situation

Two weeks ago I sat down at a Starbucks to write a “Year in Review” for the first half of 2018 and see how I was doing w/ my yearly goals. So far I’ve made incredible progress with my reading and learning goals but I had literally done nothing about my goal to create videos (a goal which by the way I set every year again and again). I told to myself that this second half had to be different.

Last week I was listening to this podcast called Masters of Scale (if you’re into technology and startups it’s a must read/listen) and in one episode Reid Hoffman referred to this idea of quick experimentation to develop technology products. This is not news. Quick experimentation is one of the central tenants of the lean development movement and at the very core of Silicon Valley’s tech culture. Experimentation is seen as the key to make progress. If you try a bunch of things most will fail but some will not and that can allow you to quickly course correct.

The Insight

That day while I was listening to that podcast something clicked. I was already looking for something that would help break the inertia with my goal and this was it. If I applied that same philosophy that I had used for work for my own goals, then maybe I could finally make some progress.

The Implementation

How to go about using quick experimentation towards your own goal? Well everyone’s goal is different but in my case the way I went about it was through small experiments with low commitments. So instead of filming one video that had to be perfect before I shared it with my friends I filmed a bunch of shorter videos to try out different formats and ideas. So far I’ve filmed 6 videos and although all of the are total crap I couldn’t be happier with my progress. I am finally working towards my goal and seeing progress. Now that I feel a little more comfortable filming I am focusing more on learning how to edit videos and tell better stories. I will soon be sharing my results so stay tuned.

This is only the beginning of this journey but so far it’s working great for me and maybe it will for you too. Hence, why I am writing this post. If you feel that this might be useful to someone you know or to your network in general please be sure to share.

Also, if I can help with anything feel free to reach out – hi@xavierpladevall.com